This Year's Campaign

Learn about this year's participation goals, sponsors and contests.

Take a Selfie with a Cause

To add to the fun and make the 5th annual effort the best yet, the volunteer team is issuing a Selfless Selfie social media challenge.

When you give back through Red, White & True this year, you'll receive a #selflessSELFIE thank you kit in campus mail.  It's a great way to encourage your colleagues to give back too, and as an added bonus, we'll be giving out some great prizes donated by local businesses and campus organizations along the way!

Participating is easy:

  1.  Share your pride.  Use a dark marker to write in what you love supporting at the U of A on the sign you received.  Misplaced yours?  Print a new sign on legal paper.

  2. Snap a picture. Take a photo holding your sign to shout out your reason for giving back.  If a selfie is too tricky, recruit a friend to help.  Need inspiration?  Check out our Storify.

  3. Post to win. Share your photo on Facebook, Twitter, Instagram or all 3 for a chance to win fun prizes.  Be sure to use the hashtags #uarkRWT and #ArkansasAlumni and tag 3 of your colleagues to challenge them to post their Selfless Selfie, too.

Prizes will be announced weekly, so the earlier you post, the more chances you have to win.  Be sure to follow @UARedWhiteTrue on Twitter, @ua_annualfund on Instagram or the University of Arkansas Annual Fund page on Facebook to see if you'll be our next winner!